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New Frontier Data



Our Founder and CEO, Giadha Aguirre de Carcer is an internationalist. Born in Italy, raised in Switzerland, France, and Spain, and has lived in six countries across the globe, she speaks 5 languages and has a keen appreciation for international cultural and economic dynamics. Giadha, an analyst and strategist by training, a serial entrepreneur by practice, identified the lack of critical data and analysis through her own attempted cannabis industry research. Despite ridicule from prior peers across banking, technology, energy, and defense, she jumped at the opportunity to bring big data, the pillar in any modern burgeoning industry, to cannabis. She built her team of unparalleled experts from fields just as diverse as her own. In 2014, New Frontier Data started collecting data streams in cannabis, normalized them, and centralized them to provide vetted, polished, and actionable reporting to the industry before and better than anyone else, worldwide.


We are a team of analysts, economists, data scientists, and technologists. The team operates across four continents, with an insider presence in five countries. We deliver cannabis industry data, intelligence, and custom advisory services to investors and businesses, both inside and outside of the cannabis industry, to inform strategic planning, market entry or positioning, investing, socio-economic understanding, and public policy decision making. We are committed to providing trusted, unbiased, and accessible information to all cannabis stakeholders globally.

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